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Walk into any traditional South Indian wedding, and one piece of jewellery instantly captures attention. The beautifully crafted waist belt completes the bride’s look with unmatched grace. That iconic ornament is the vaddanam. Despite changing fashion trends in the contemporary world, in which tradition intersects with modern style, the vaddanam...

Go to any jewellery store, and you will notice something instantly: silver jewellery looks elegant, timeless, and stylish, yet it is far more affordable than gold. This naturally raises a question: why silver is cheaper than gold, even when both are precious metals? If you have ever wondered about the real reason behind this price difference, yo...

Silver jewellery is not so much about lustre anymore: it is about substance. Today, it symbolises worth, emotion and economic forethought. With shifting consumer preferences, buyers view it as something other than an ornament. With lasting worth and emotional significance, silver stands out as a smart investment and a meaningful gift that blends...